Senior Vice President - Digital Analytics - Banking

Experience:

- Excellent digital marketing ecosystem experience

- Depth of expertise in paid media analytics, including SEO, PPC, Programmatic, Social and Affiliates.

- Extensive knowledge of digital analytics/reporting tools like Adobe Marketing Cloud, Google Analytics, etc.)

- Extensive experience with marketing and digital data and combining them with sales funnel data (Salesforce, Marketo) and Adtech/Martech

- Experience with A/B and multivariate testing. The candidate will oversee website testing and implementation strategies. Expertise in testing platforms like Adobe Target, Optimizely, etc.

- Knowledge of / experience with multi-channel and cross-channel attribution

- Ability to have an oversight on the operational elements such as tagging etc.

- Strong analytical problem-solving skills

- Experience with in-depth digital analytics and problem-solving, ability to think strategically while being detail and execution-oriented, and success in managing competing priorities

- Expertise in creating and driving quantifiable metrics/KPIs and leverage consumer data to find quality customers to acquire, engage, retain and reactivate through various owned & paid digital marketing channels

- Expert knowledge of implementing ROI tracking and optimization

- Proven ability in analyzing large datasets to gain insights and ability to drive business decisions