Senior Strategist - Advertising & Content - Internet/Online

Advertising and Brand Strategy :

- Develop and implement comprehensive advertising and brand strategies, focusing on creating high-quality content for landing pages, ad copies, website copy, and resources.

- Take charge of the advertising content roadmap and oversee the content rollout across multiple channels, ensuring a strong creative vision and persuasive messaging.

- Collaborate with cross-functional teams to understand business goals and tailor content initiatives to support their objectives.

Content Creation and Management :

- Oversee the creation of high-quality content for advertising and branding initiatives, ensuring that the messaging is persuasive, aligns with the brand strategy, and effectively communicates the value ofour platform.

- Collaborate with the analytics team to gather insights on content performance and use these findings to inform future content creation efforts, making data-backed decisions for content planning and execution.

- Coordinate with other teams, such as SEO and social media, to optimize content for maximum visibility and discoverability across various channels.

Sales Enablement and Collaboration :

- Develop and deliver sales enablement materials, such as presentations, case studies, and product sheets, to help the sales team effectively communicate the value of our platform.

- Collaborate with the sales team to identify key customer segments and create targeted marketing campaigns.

- Provide ongoing support to the sales team, sharing market insights and assisting with customer engagement as needed.

Professional Development :

- Continuously enhance advertising, branding, and content marketing skills and industry knowledge through self-study, webinars, and workshops.

- Build relationships with other advertising and content marketing professionals in the industry to exchange best practices and insights.

Requirements :

- Bachelor's Degree in Marketing, Communications, or a related field or, Enginering with relevant experience.

- Minimum of 3 years of professional experience in field marketing, event planning, or a related role, with a strong emphasis on event management.

- Excellent communication and presentation skills, with the ability to convey complex concepts to both technical and non-technical audiences.

- Experience working with cross-functional teams, including sales, marketing, and product management.

- Knowledge of endpoint security solutions and the broader IT security landscape is a plus