Senior Strategic Brand Manager - Consumer Clean Energy Brand

8Minutes is seeking a passionate Brand Manager to build India's first consumer clean energy brand. The Marketing team is looking for a candidate with experience in developing and leading sales and marketing growth strategies, customer acquisition efforts, and go-to-market planning.

Responsibilities

- Drive consumer research, marketing analytics, experiment design and A/B testing to generate insights that will help more cost-effectively bring solar customers into our sales funnel

- Partner directly with the department lead on sales and marketing growth strategies

- Establish and own metrics for marketing activities

- Mange execution of marketing strategy through lead generation strategies, lead nurturing, awareness building

- Own and manage marketing budget

- Build strategic partnerships

- Lead & build high performance teams in a fast paced startup culture

- Shaping energy consultants and influencers opinions and preference for 8minutes

- Educating new markets about solar and 8minutes's technology and solutions

Qualifications

- 7-10 years of total work experience, with 4 years of experience leading teams

- Bachelor's degree in business, psychology, or related field, MBA a plus

- Expertise across marketing functions, including content marketing, thought leadership, events, digital, and social media

- Highly analytical mindset and data-driven approach to marketing required

- Excellent analytical skills and strategic thinking

- High comfort level in fast paced, entrepreneurial, team environment

Compensation : Rs. 13 - 18 lpa + bonus + equity

Location : New Delhi