Senior Specialist - Social Media Analytics

An opportunity with one of the leading media companies. Looking for a Sr. Specialist to aid in the measurement, optimization, and reporting on social networks and activity for the company.

- Develops dashboard reporting for all social media activity and other adhoc media analytic requests.

- Tracks and reports social media analytics on weekly basis. Ongoing reporting (weekly, monthly, quarterly) and forecasting of all KPIs and budgets across all media channels.

- Monitors social media activity and provides analysis and reporting of campaign activity.

- Uses web analytics and other data extraction techniques to assemble data from multiple sources and APIs.

- Summarizes key insights and actionable steps into concise, succinct communication with concrete numerical justification.

Key Requisites :

- Bachelor's degree in Marketing or related field

- 3 -4 years of social media analytics experience

- Experience working with a social publishing and listening tool(s) - Radian6 and Sprinklr a plus

- Experience working with web analytics tools (Omniture or Google analytics a plus)

CTC : Negotiable