Senior Specialist - Marketing Analytics - BFSI

We are looking to hire Marketing Analytics - Senior Specialist for a leading provider of investment management and financial products based at Gurgaon.

Department : Marketing Analytics & Planning

Location : Gurgaon

Job Type : Permanent, Individual Contributor Role

CTC : Standard Hike on existing

Qualification : Masters in Economics/Marketing Science/Econometrics. Mathematics/ Engineering

Shift Timing : flexible to do 10-7.30 or 11-8:30 shift.

Work conditions : 5 days a week

Experience

At least 6+ years overall experience preferably in Financial Service industry, with hands on experience in SAS (at least 2 yrs)

- At least 3-4 years experience in sales and marketing role with focus on customer segmentation and targeting, campaign management with cross-sell/up-sell targets

- 3+ years of hands on experience in - Statistical Modelling / Data Mining techniques such as Clustering, Logistical Regression, Decision Trees, etc.

- Should be able to run analytics applications such as SPSS, SAS, R and interpret statistical results

- Preferable if data mining experience is in area of customer value management / marketing and has worked on designing cross-sell campaigns

- Preferable if experience in analyzing and interpreting market survey results

About (Department)

The Marketing Analytics function is based in India and supports client's Sales and Marketing teams across the globe. The key objectives of the function are:

1. To develop deep customer insights for our businesses helping them segment and target customers more effectively

2. To develop a fact based understanding of sales trends and identify actionable sales growth opportunities for each of our sales channels

3. To understand customer preferences in terms of products, service attributes and marketing activity to help refine each of these

4. To help develop new services lines e.g. develop customer analytics for key IFAs, DC Clients, etc.

5. To develop market and competitive intelligence in our key markets to help shape our business planning in those markets.

The function works directly with business heads and other sales and marketing stakeholders to identify areas of analytics, define problem statements and develop key insights.

Purpose of your role and your key accountabilities

You will be expected to play a role in developing the marketing analytics capabilities for our European businesses. This will involve:

1. Engaging with the business heads to understand client's sales and marketing context

2. Identifying opportunities where business growth and profitability can be driven through deeper understanding of customer behaviour and sales drivers

3. Designing solutions and developing insights through analytics

4. Interpretation of results and segment analysis

5. Engaging with sales and marketing colleagues to review, challenge and refine the results to achieve actionable output

Specifically responsibilities will include:

Identifying Opportunities (25-30%)

- Works with channel heads and other marketing sponsors to identify opportunities for enhancing sales and to address specific problems

- Proposes solutions to solve strategic, tactical, structured, and unstructured business problems, e.g. growing trades, optimizing marketing-mix, marketing ROI, general measurement methodologies

- Developing, directing and delivering solutions (40-50%)

- Works independently on complex statistical analysis such as response and look-alike modelling, long-term profitability or value modelling, sub segmentation, marketing optimization, experimental design, complex campaign analysis, and strategic analysis

- Communicates with channel heads and sponsors on solution recommendations

- Full lifecycle management of analytics engagements

- Works with tech groups to identify and resolve any data, environment, or implementation issues

Coaching, guidance, and mentoring (15-20%)

- Provides mentoring, coaching, and consulting advice and guidance to staff, e.g. analytic methodologies, data recommendations

- Provides consulting advice and guidance to other staff and sponsors, e.g. measurement methodologies, campaign design, usage of analytics for campaign targeting

Developing/evaluating tools, methodologies or infrastructure: (5-10%)

- Evaluates/develops, tools, methodologies or infrastructure to support long-term business problems and take the group to the next level, e.g. modelling software, modelling methodologies, data and system requirements, scoring process, optimization environment

Key Competencies

Excellent problem solving skills

Good stake-holder management skills needed

Ability to communicate effectively and to work with people at all levels within and outside the Company

High degree of comfort in working with ambiguity

Excellent analytical skills and a strong sense for structure and logic

Ability to develop, test and validate hypotheses

Competent at analyzing both quantitative and qualitative data.

Consistently reliable, methodical, adaptable, resourceful, enthusiastic, dedicated, self-motivated and commercially minded

Focused on providing high level customer service

Proactive, willing to use initiative

Flexible and adaptable, responds rapidly to changing agendas

Ability to use good judgement in the use of confidential information

Clear open communication with a willingness to listen

If the above profile suits you, pls forward your updated resume alongwith the below mentioned details :

Current Location

Ok to relocate to Gurgaon

Ok with Shifts (10 am-7.30 pm or 11 am -8:30 pm)

Ok for Individual Contributor Role

Total Experience

Hands on Exp in SAS ( Yrs)

SAS in current profile (Y/N)

Exp in Customer Analytic

Exp in Statistical Modelling

Analytical tools worked on ( SAS, R etc) Pls specify

Are you handling Marketing / Customer Analytics in your current role

Current Company

Current Designation

Hierarchy in your current Organization

Current CTC

Expected CTC

Notice Period

Min NP you will be required to serve (Buyout options, Leaves etc available )

Skype ID

We would appreciate some good references for this position who is eligible and looking for change, in case you decide not to go ahead with this opportunity.

Bhavna
Team Workoid
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