Senior Specialist - Digital Marketing

Key Responsibilities:

- Lead the development and implementation of comprehensive digital marketing strategies and campaigns

- Manage all aspects of SEO and SEM to drive organic traffic and optimize paid campaigns

- Analyze digital data and provide insights to optimize performance and ROI

- Develop and execute content strategies across various digital platforms

- Oversee social media marketing efforts to enhance brand presence and engagement

- Collaborate with cross-functional teams to ensure digital marketing aligns with overall business goals

- Monitor and report on campaign performance metrics and KPIs

- Stay updated with industry trends and best practices in digital marketing

- Optimize user experience across digital channels for maximum engagement and conversion

- Utilize marketing automation tools for efficient campaign management and lead nurturing

- Manage digital marketing budgets and allocate resources effectively

- Identify and capitalize on new digital marketing opportunities and emerging platforms

- Conduct A/B testing and implement improvements based on the findings

- Stay abreast of regulatory changes in digital marketing and ensure compliance

Required Qualifications:

- Bachelor's or master's degree in Marketing, Communications, or related field

- Proven experience in digital marketing with a focus on lead generation and conversion

- Demonstrated expertise in SEO, SEM, and web analytics tools

- Strong understanding of content strategy and creation for digital platforms

- In-depth knowledge of social media platforms and their impact on marketing

- Ability to interpret and act on digital performance data and analytics

- Experience with marketing automation platforms and CRM systems

- Excellent project management and organizational skills

- Strong analytical and problem-solving abilities

- Exceptional communication and interpersonal skills

- Ability to work effectively in a fast-paced, dynamic environment

- Certifications in digital marketing tools and platforms are a plus

- Proven track record of successful digital marketing campaigns and initiatives

- Experience in e-commerce and online sales optimization is preferred

- Understanding of ADA and GDPR compliance as it relates to digital marketing