Senior Role - Sales - Modern Trade - FMCG

Position Overview :

- Developing and execution of the overall modern trade strategy, including identifying key accounts, negotiating contracts, and driving sales growth in the modern trade channel.

- Build and maintain strong relationships with key stakeholders, including modern trade partners, distributors, and retailers, to maximize business opportunities and achieve sales targets.

- Your leadership and expertise will be instrumental in ensuring alignment with the organization's goals and values.

Key Responsibilities :

Strategic Responsibilities :

- Develop and execute the overall modern trade strategy, aligning with the company's overall business objectives and market dynamics.

- Define long-term growth plans and expansion strategies for the modern trade channel, including new market entry, product portfolio expansion, and partnership opportunities.

- Lead the development of innovative sales and marketing initiatives tailored to the unique needs and preferences of modern trade customers, driving differentiation and competitive advantage.

- Drive digital transformation and adoption of technology solutions to enhance sales effectiveness, customer engagement, and operational efficiency in the modern trade channel.

- Evaluate and prioritize investment opportunities, resource allocation, and budget allocation to maximize ROI and achieve strategic objectives in the modern trade channel.

- Build strategic partnerships and alliances to support business objectives and enhance market position.

- Provide strategic leadership and guidance to the modern trade team, inspiring confidence, commitment, and alignment with the company's vision and values.

Business Responsibilities :

- Develop and implement sales strategies and plans to achieve revenue targets and market share growth in the modern trade channel.

- Identify and prioritize key modern trade accounts, retailers, and distributors to maximize sales opportunities and expand market presence.

- Build and maintain strong relationships with key stakeholders, including modern trade partners, distributors, and retailers, to negotiate contracts, secure listings, and drive sales growth.

- Lead a team of modern trade executives and representatives, providing guidance, coaching, and support to achieve sales targets and deliver exceptional customer service.

- Monitor market trends, competitor activities, and consumer insights to identify opportunities and threats in the modern trade channel and develop proactive strategies to address them.

- Track and analyze sales performance metrics, including sell-through, distribution, and market share, and provide regular reports and updates to senior management.

- Collaborate with cross-functional teams, including marketing, supply chain, and finance, to develop and implement integrated modern trade programs and promotions that drive sales and enhance brand visibility.

- Ensure compliance with company policies, procedures, and standards, as well as regulatory requirements, in all modern trade activities and transactions.

- Continuously assess and optimize sales processes, tools, and resources to improve efficiency, effectiveness, and customer satisfaction.

- Represent the company at industry events, trade shows, and customer meetings to promote products, build relationships, and identify business opportunities.

Education Qualification :

- Must be MBA/PGDM (Marketing / Sales) from premier institute having knowledge of MS Office Suite and CRM software

Skills and Experience :

Essential :

- Must have 10+ years of relevant work experience in handling Modern Trade in Managerial role for large FMCG Company (Snack and food business).

- Demonstrated ability to lead and manage a high-performing sales team, with a track record of achieving and exceeding sales targets in the modern trade channel.

- Strong relationship-building skills and experience in managing key accounts, retailers, and distributors, with the ability to negotiate contracts, secure listings, and drive sales growth.

- Proven ability to develop and execute strategic sales plans and initiatives to penetrate new markets, expand customer base, and drive revenue growth.

- Excellent analytical and problem-solving skills, with the ability to analyze sales data, market trends, and customer insights to identify opportunities and develop actionable strategies.

- Effective verbal and written communication skills, with the ability to articulate complex ideas and concepts clearly and persuasively to internal and external stakeholders.

- Deep understanding of the FMCG industry, modern trade dynamics, market trends, and competitive landscape, with the ability to leverage insights to drive strategic decision-making and business success.