Senior Role - Product Marketing - IT

- Responsible for successful go-to-market for product launches, effective sales enablement, thought leadership, product portfolio strategy and analyst engagement for UCC, Collaboration, Datacenter, unified communication and GSIP portfolio. Co-owns (with product) the NPL (new product launch) and PW (product withdrawal process). Owns the key gates for ready for service, ready for sale and ready for withdrawal.

- 10-20 years of product marketing experience, educational qualifications in marketing, experience in UCC and GSIP global marketing and sales space

- Create and execute portfolio and product positioning that is consistent and relevant across organization and in the market. Leverage market insights and competitive intel to develop clear and differentiated value proposition for products and the overall portfolio.

- Develop go-to-market plans for new products launches and manage cross functional execution to ensure success. Develop integrated marketing plan that delivers on the revenue targets across segments and product portfolio. Engage with various marketing functions to smooth and effective execution of the plan.

- Develop messaging and assets for sales teams across segments and regions. Ensure sales teams are armed with portfolio positioning and new product knowledge via training and other sales tools. Work with segment marketing and sales to develop customer case studies. Support development of compelling product and market content for demand gen programs

- Drive and lead initiatives to understand customer behaviour and needs, market requirements, competition and market trends. Share the insights with internal stakeholders for internal decision making. Develop white papers, content for blogs and support development of compelling product and market content for demand gen programs.

- Support and collateral production/refresh for key named events identified in advance by segment teams. Identify key events for sponsorship participation and develop portfolio positioning, thought leadership and solutions activities to ensure success and ROI.

- Manage the marketing budget to ensure that marketing effectiveness meets fiscal discipline and ROI benchmarking. Coach and guide team to ensure successful achievement of mission and goals for the product marketing function and high employee satisfaction.