Senior Role - Marketing/Strategic Marketing - Communication Service Provider - Telecom

We are looking for candidates with experience of Marketing, Strategic marketing with Telecom domain and CSP Communication Service Provider.

The business marketing team is responsible for driving marketing programs with the business teams to help achieve business objectives.

The role has 4 major goal areas :

- Business theme marketing

- Image building

- Customer Connect

- Operational excellence

Roles and Responsibilities :

Theme Creation & Articulation :

- Create and articulate an end-to-end market offering which capitalizes SBU's domain strength and backs it up with technology services.

- The theme would be created as - market package- for a business theme and would involve working with domain solution teams, sales and technology service lines.

- The theme is to be driven as a campaign focused on key markets and customers utilizing multiple marketing channels and mediums through the functional teams.

Marketing strategy :

- Involvement in the business planning and market segmentation which involves customer targeting and tracking, projecting technology trends, competition analysis and thus creating and implementing a marketing strategy to deliver to business objectives.

Image Development Functional Excellence :

- Positioning and Branding : Defining and building the value proposition for the business and its offerings; helping create winning propositions and messaging for GTM.

- Influence Relations : Proactive management of key influence relations

- Functional excellence : Manage and provide leadership to functional teams in marketing to deliver to business in various functional areas- Analyst Relations, Media, Digital, Brand & Marcom, Events, and Thought Leadership etc.

Customer Connect :

- Customer relationship management : Managing key customer connects, ensuring support to Account based marketing activities, Building a sustain CRM campaign, with customer testimonials and case studies

- Create opportunities for sustained customer engagement through marketing such as customer council, events and communication

Sales Enablement & Operational Excellence :

- Creating content and managing positioning for the digital channels, creating sales kits including case studies, whitepapers, presentations etc.

- Work with business and sales teams to drive brand and marketing initiatives

- Drive marketing operations to support marketing plans

- Derive process, methods and tactics to improve marketing delivery and measurement

- Support corporate initiatives

Role Demands :

Excellence in strategic and analytical problem solving :

- Excellence in Business analysis to address customer problems, quick analytical thinking, and able to have focused energy in transforming the requirements into solutions.

Outstanding leadership and communication skills :

- Excellent verbal and written communication style. Ability to confidently build a strong rapport with project teams and the customer teams. Good networking skills to work across different multi-cultural teams towards focused goal.

- Comfortable in interacting with and presenting to executives and senior business leaders

Personal Drive :

- Entrepreneurial drive with a can-do attitude, a strong desire to learn and shape your own career path. Commitment to making a positive lasting client impact.

Self-Guided Attitude :

- The ability to succeed in a professional environment where client and project direction is not always well defined - deal with ambiguity.

- Qualified candidates will understand how to produce results when working in challenging client environments and/or new business areas.

Experience and skill set required :

- MBA with specialization in Marketing / Finance desired

- 12-15 years of Industry Experience in Strategy, Business Consulting, Business Development and Strategic Marketing

- Deep understanding of technology and business. Having demonstrated clear strategy and deep domain experience.