Senior Role - Marketing - FMCG

The role into consideration is a Category /Marketing management role based out of Gurgaon for a MNC in FMCG category.

Key Responsibilities would be

- To conceive, develop, implement and execute successful brand strategies and obtain leadership for an assigned portfolio of international brands.

- Achieve Volume and profit targets through conceptualizing, implementing and evaluating marketing strategies plans and initiatives .

- Constantly monitor competitive strategies and pricing and recommend brand's pricing in order to protect and improve brand's volume and profitability.

- Work closely & provide relevant market inputs, creative content needs, consumer insights, consumer behaviour & trends to the Brand Co. Head of Portfolio & localization manager & Brand Co. Senior content manager in charge of developing communication, content and digital assets Lead successful global marketing/ brand strategy and activities to improve visibility and credibility in the media.

- Identify & translate global brand strategy into relevant local activation, setting and directing brand / portfolio promotion strategy & input the Brand Co. activation manager.

Desired Candidate profile

- Would be someone with experience in handling sales and marketing of domestic and international consumer brands at National level (Including Premier category).

- Should also have experience in generating and translating customer insight into brand plans and should have experience in managing brand initiatives in traditional & Digital media space.

- Experience in reappraising an existing or establishing a new brand / Business would be desired.