Senior Role - Digital Marketing - B2B Segment - IIM/ISB/FMS/MDI

Digital marketing - B2B segment

- We are looking for a Digital Marketing expert who will be responsible for planning, developing and executing the Marketing initiatives of the company with an aim to create sustainable growth.

Key responsibilities include :

- Strategize and develop digital marketing, brand positioning for the company

- Work on the editorial to develop the right content for growth and focus on Marcom/ PR

- Marketing Analytics - Analyze & manage the performance of marketing channels via Analytical tools and thus develop strategies for the continuous improvement.

- Research competition, investigate benchmarks and provide suggestions for improvement

- Creating campaigns from ideation phase budgeting to final roll out and along with defined campaign metrics

- Actively participate at workshops, conferences, exhibition and Road Shows

- Develop and drive media outreach campaigns, building relationships with local media influencers to increase media presence and build top of mind brand awareness and preference for companies branded solutions.

- Responsible to Design, build and maintain social media presence

- Develop awareness plans to drive user engagement with the Hexagon brands.

- Maintain a thorough understanding of the competitive landscape and markets. Being able to do proper market sizing (TAM / PAM) for different business segments of Hexagon India.

- Development of Product and Service campaign planning and execution process

- Optimize and explore available channels (digital and print) to gain exposure for product updates

- Create core positioning and messaging content to support a customer centric buying process

- Drive new product launches and go-to-market plans for all products including positioning and messaging, sales enablement, communications and lead generation

- Develop differentiated product positioning and messaging that can be translated into key messages for a variety of audiences including customers, partners, media, industry analysts

- Ensure execution is based on budget and in line with approved global marketing initiatives

- Maintain a close relationship with commercial partners to coordinate their marketing activities

Key Skills required :

- Ideal Candidate should come with MBA from a Tier 1 B-School with 10+ years

- Experience in creating and executing Performance Marketing (which includes Digital marketing) and a strong understanding of BTL

- Has exposure in various subdomains of marketing - Brand, creative & content, insights and analytics, consumer journey/exp management, events & activation, Lead gen/growth, and communication.

- Comfort with Startup operating model to build the function for a Product B2B technology conglomerate

- Well networked in the Marketing & Advertising ecosystem