Senior Role - Content Operation/Content Production/Content Marketing - NBFC

Opening with One of the leading NBFC company.

Duties and Responsibilities:

KEY ROLES AND RESPONSIBILITIES:

A. MANAGE CONTENT OPERATIONS:

- Power the company's marketing efforts through content

- Plan content operations as per specified business objectives in the Annual Operating Plan

- Support various business lines and other verticals within marketing

- Build content to win search rankings for a large keyword portfolio

- Regularly update oneself with the latest tools, technologies, and trends and derive winning strategies

B. PROCESSES AND CONTENT PERFORMANCE: 

- Benchmark with the global best

- Define and refine processes

- Track, analyze, and report content metrics related to production, reach, traffic, consumption, and engagement

- Continuously improve content performance

- Identify opportunities to improve funnel conversion rates through content

- Design and run content related tests and experiments and feed the learning back into the system

REQUIRED SKILLS: 

Editorial skills : 

- Belief in the role of content in driving business

- Hands-on experience in running large content marketing programs

- Ability to manage content at scale for multiple channels, devices, and formats especially mid to long form articles and short-length videos

- Experience in building a loyal subscriber base

- Mobile-first thinking

- Operations management

- Experience in using data and analysis to improve content performance

- Comfort with marketing technology platforms

- Exceptional stakeholder management and agency management skills

APTITUDE : 

- Leadership

- Team management and indirect influence

- Ambition, stretch, speed and agility

- Manage change and ambiguity

- Quality orientation, eye for detail

- Structured, analytical thinking

- Comfort with numbers

- Bias for execution and results

PAST EXPERIENCE : 

- 8 to 10 years of total experience in content production and content marketing.

- Knowledge of content management systems such as SharePoint, Oracle WCM and Magento among others

- Education in mass communication, journalism, media