Senior Regional Marketing Manager - FMCG/IT/Consulting

Senior Marketing Manager (PAN India)

- The Senior Regional Marketing Manager will work within established global marketing goals, strategic directions, go-to-market recommendations, and a communications framework. With this, they will be responsible for planning, managing, creating, and delivering effective, integrated marketing activities and sales marketing materials.

General Duties and Responsibilities :

Positioning and Messaging :

- Responsible for development and maintenance of overall India positioning and messaging framework.

- Development and Maintenance of India-Specific Collateral and Sales Support Marketing Materials

- Leads writing and creation of India Case Studies and Use Studies, partners with Sales to secure customer testimonials (written and video).

- Utilizes local agency to create India-specific materials when needed.

- General Go to Market Planning & Execution

Website :

- Collaborate with internal teams to create content relevant to India's unique needs, target audiences, and Partners

- Utilizing Google analytics, inform and recommend improvements to increase time spent on site and optimize user experience

Management of India PR agency :

- In partnership with VP of Marketing and Country Manager, provides strategic direction to India-based PR agency.