Senior Project Analyst - Hospitality Startup - IIM/IIT/ISB/MDI/FMS

Sr. Project Analyst - Leading Hospitality Startup

- Are you looking for a role high on growth, challenges and rewards, Are you willing to go the extra mile to achieve what it takes to stand out, Do you want to be part of a rocket-ship that is building India's next largest brand, Then this is the right opportunity for you.

- Our client is India's best budget hotels chain. Already at 125+ locations across 15+ cities, the company is on track to be India's largest chain of modern, tech-driven hotels that deliver a standardized, consistent & value-for-money hotel stays to travelers across India.

- The company was born in a response to the need for reliable and value-for money accommodation by travelers and now is being touted as a key player in the budget hospitality sector. It has received a whopping 8 million dollars in its first round of funding from some of the largest global venture capital firms.

- The company is founded by entrepreneurs who are veterans in the world of start-ups and have previously been involved in establishing a leading online ecommerce brand which was recently acquired by a major Indian conglomerate. The founders are alumnus from the Wharton Business School and IIT (Guwahati), they have already left their competitor hotel chains behind this financial year and are on track to become the leading budget hotel chains in India.

- As a Sr. Project Analyst, you will be involved in long range strategic planning, MIS reporting, revenue and expense forecasting, and operational metrics analysis and reporting.

The key aspects of the role include :

- Working with founders and senior leadership team to drive core strategic initiatives for driving company's growth objectives

- Developing, managing and building relationships with key marketing partners

- Using an analytical approach at all times to drive best performance on marketing spend

- Measuring and reporting performance of all digital marketing campaigns and assessing against goals (ROI and KPIs)

- Planning, executing and measuring experiments and conversion tests

- Identifying trends and insights, and optimizing spend and performance based on the insights

- Managing growth via various digital marketing channels such as OTAs (Makemytrip / GoIbibo / Booking.com / TripAdvisor etc.), social media, CRM/ emails, retargeting, partnerships/ alliances

- Working with cross functional teams to understand their processes and metrics and contribute to efficiency improvement

- Facilitating the project intake process and demand management process

- Evaluating emerging online marketing technologies

- Providing thought leadership and perspective for adoption where appropriate

Candidate Profile :

- Graduate / PG degree in Business or Engineering from Top tier colleges

- Proven work experience of 1-4 yrs in a leading analytics/ consulting/ strategy/ business role

- Strong analytical skills and problem solving skills

- Advanced Knowledge of MS Excel with VBA is a great add on

- Demonstrated excellence in digital marketing campaigns

- Data-driven thinking and project management skills

- Excellent verbal and written communication skills

- Flexible for 6 day working structure(Twice in a month)