Senior Product Marketing Specialist/Associate Product Marketing Manager/Product Marketing Manager - AdTech

Position : Sr Product Marketing Specialist / Associate Product Marketing Manager / Product Marketing Manager

Experience : 4 to 8 yrs

Location : Mumbai / Bangalore

CTC : 15 to 40 lacs

Client: One of the Top3 MNC Adtech Company

Brief :

Skill Set required :

- Expertise in designing the product marketing strategies which includes GTM, User engagement, retention, and acquisition. Someone who has worked on Paid media and is good with analytics skills.

Job role :

Go-to-market Strategy :

- Target Market and Competitive Research

- Product Positioning & Feature Conceptualization

- Managing Product Launches

- Content & Messaging Strategy

- User segmentation & identifying targeted marketing strategies

Product Adoption & Growth :

- Onboarding Customers

- User Engagement Strategy &Execution

- Iterative Testing and Product Improvisation

- Consumer Journey Optimization

- Re-engagement Strategies

- Identify and apply cross-pollination opportunities

Monetization :

- Drive monetization strategy balanced by a customer-centric approach

- Identify new revenue sources and optimize existing ones

- Maximize user LTV using a combination of best working and new market practices

- Analyze ROI from products and manage changes required for maximizing it

Experimentation :

- Defining KPIs and goals

- Measuring progress & assessing the impact of these products

- Monitor Key Customer Satisfaction Indicators

Team Building & Management :

- Build & manage a team to drive required efforts

- Monitor performance and plan goal-setting for the future

- Define processes & roles to be followed for task execution

- Mentor existing reportees & train new joiners