Sr. Product Marketer- b2c Hiring Criteria: Mandatory: - Strong B2C Product Marketing Profile - Mandatory (Experience 1): Must have 3+ YOE in product marketing for digital products - Mandatory (Experience 2): Must have direct experience in pre-launch and post-launch marketing, including user research, positioning, GTM planning etc - Mandatory (Experience 3): Must have hands-on experience in segmentation, creating end to end content strategy, monetization for b2c apps - Mandatory ((Experience 4): Experience launching or scaling a mobile app, preferably iOS - Mandatory (Company): B2C product companies offering digital / Tech products (such as Fintech, EdTech, AdTech, TravelTech) Are you okay with Shift Timings - 2:00 to 11:00PM? Office Location: Andheri East, Mumbai/ Domlur, Bengaluru Role & Responsibilities: - We are seeking a dynamic and talented Assistant Product Marketing Manager with a passion for mobile apps to join our growing team. - The ideal candidate will play a crucial role in new product ideation, executing successful go-to-market strategies, and ensuring the overall success of our mobile applications. - This role requires a combination of strategic thinking, creativity, analytical skills, and effective communication. New Product Ideation: - Collaborate with cross-functional teams to generate innovative ideas for new mobile app products. - Conduct market research and analysis to identify emerging trends and opportunities. Go-to-Market Strategy: - Develop and execute comprehensive go-to-market strategies for new products, ensuring successful product launches. - Work closely with the product development team to align marketing initiatives with product features and benefits. Competitor Research: - Conduct thorough competitor analysis to understand market trends, identify competitive advantages, and position our products effectively. User Lifecycle Management: - Develop and implement strategies to optimize the user lifecycle, from acquisition to retention. - Utilize data-driven insights to enhance user experience and engagement. A/B Testing: - Design and execute A/B testing initiatives to optimize marketing campaigns and improve key performance indicators. App Store Optimization (ASO): - Implement effective ASO strategies to enhance the visibility and discoverability of our mobile apps on various app stores. Stakeholder Management: - Collaborate with internal teams, including product development, design, and sales, to ensure alignment and successful product launches. - Build and maintain strong relationships with external stakeholders, including partners and vendors. Ideal Candidate: - Communication: Excellent written and verbal communication skills. Ability to convey complex ideas in a clear and compelling manner. - Product Analytics: Strong understanding of product analytics and the ability to derive actionable insights from data. - App Media Buying: Experience with app media buying platforms, including Google, Facebook, AppLovin, Taboola, etc.Proven ability to optimize campaigns for maximum ROI. - App Monetization: Knowledge of various app monetization models and strategies. Ability to develop and implement monetization plans that align with business goals. Design and Messaging: - A keen eye for design and messaging to create visually appealing and effective marketing materials. - Understanding of how design elements impact user engagement. - If you are a results-driven individual with a passion for mobile apps and possess the skills outlined above, we invite you to apply for this exciting opportunity.

Mumbai

Bangalore

Senior Product Marketer - B2C Segment 

Job Description for Senior Product Marketer - B2C Segment  in Quality Source in  Mumbai Bangalore for (4-8) years of experience. Apply Now!