Senior Product Manager - MarTech/AdTech

As we move ahead in our journey from being one of the largest talent agencies in the country to a full stack influencer marketing and brand management agency, we are looking at helping our creators and brand partners dive deeper into fulfilling their objectives backed by a data and strategy driven approach. The role is to lead the product team in developing one of the first of its kind product with future tech bulit into it for a industry which is tuned to reach 2500 cr by 2026.

What will you make happen.

- Develop our GTM proposition

- Build and lead a team of Junior in Product Team.

- Develop deeper insights and understanding of the dynamic market requirements through advertiser/client interaction and facilitate "Why Buy?" propose solutions more suited to client needs, hence resulting in better monetization of advertising opportunities in tune with Digital marketing trends- consumer and customer, New age App industry, Big data and Analytics

- Own our user growth projections

- Model our user growth projections based on historical trends and market realities

- Develop advertiser value propositions linked to our position of strength on these metrics vs. other digital & TV mediums

- Develop tracking mechanisms & prepare various dashboards to increase sales efficiencies Building sharp execution templates

- Build relevant post-evaluation process

- Understand how advertisers measure campaign success: Key metrics used, 3rd party evaluations done (Nielsen, Kantar etc.)

- Lead and launch efforts to enable long term bottom line impact.

- To improve app user experience and develop new experiences for user retention and new users.

Basic Qualifications:

- 5+ years of Overall experience and 4+ product role and leading a team.

- Experience with GTM strategy development & execution for growing a new business or product category

- Attention to detail and ability to work on multiple projects in parallel while delivering high quality of output and bringing innovative ideas

- Ability to take initiative in a constantly changing work environment with a self-driven attitude.

- Ability to work with external stakeholders to drive brand sales

- Ability to analyse data

- Previous role in product development and new product launches a must.

- Postgraduate degree from a leading institute in Product management will be a benefit.