Responsibilities:
Product Strategy & Vision:
- Conduct market research and competitor analysis to identify new product opportunities and market trends.
- Define the product vision and roadmap aligned with business goals and user needs.
- Develop and articulate compelling product narratives that resonate with target users and stakeholders.
- Prioritize features based on user research, market data, and business objectives.
User Experience (UX) & Design:
- Partner with UX designers to ensure products are intuitive, user-friendly, and meet user needs.
- Conduct user research and testing to gather insights and validate product direction.
- Champion a user-centric approach throughout the product development process.
Product Development & Execution:
- Work closely with cross-functional teams (engineering, design, marketing) to ensure successful product development and launch.
- Manage product requirements and ensure clear communication between teams.
- Track product development progress and identify potential roadblocks.
- Advocate for best practices in agile product development methodologies.
Product Launch & Growth:
- Develop and execute go-to-market strategies for new product launches.
- Develop and track key performance indicators (KPIs) to measure product success and user engagement.
- Analyze product data to identify areas for improvement and iterate on product features.
- Continuously monitor market trends and adapt product roadmap based on user feedback and market demands.
Qualifications:
- Degree in Business Administration, Marketing, Computer Science, or a related field (MBA a plus).
- Minimum of 5+ years of experience in product management with a proven track record of success.
- Strong understanding of the product lifecycle from ideation to launch and beyond.
- Experience in user research, user experience (UX) design principles, and user testing methodologies.
- Excellent analytical and problem-solving skills with the ability to translate data into actionable insights.
- Strong communication, collaboration, and interpersonal skills with the ability to influence and persuade stakeholders at all levels.
- Proven ability to manage multiple priorities, work independently, and meet deadlines effectively.
- Experience with product management tools (e. g. , Jira, Asana) and data analytics platforms (a plus).
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