Key Objective of the Job
To oversee and manage their product on daily basis through data insights, customer studies, competitive comparisons & benchmarking, stakeholder interviews and closely work with tech team to build product strategy and release features.
Major Deliverables -
- Oversee and manage the product on daily basis
- Continuously tracking and monitoring consumers, customers and competition and preparing insights & benchmark reports on the same
- Collaborate with usability and technology team to develop a deep understanding of customers, identify gaps in core product functionality and help build right set of features and track adoption for same
- Rigorously monitor key performance metrics and coordinate with various teams to take corrective actions if needed
- Gather detailed functional requirements and create product requirement (PRDs) and other documents to support rapid development and effectively manage trade-offs between costs / schedules versus customer benefits
- Ensure PRDs, flow diagrams and wireframes are properly translated to live site and drive problem resolution once new features have gone live
- Engage in defining a strategic creative direction for product and marketing communication
- Provide analytics based insights to help marketing team optimize marketing spends
- Champion customer satisfaction by working with customer support team, oversee customer grievance resolution and trouble shoot in case of escalations
- Work with various support teams (technology, design, marketing, contracting) to manage operational issues such as fulfillment, external partner relationships, legal and other compliances and customer conversions
- Work with finance and accounting team to identify key cost and revenue drivers for product areas, obtain financial evaluations from finance team for new business options
- Drive customer conversions and increase customer delight via system interventions as well as impactful contacts/leads management
Right Person
Essential Attributes
- Product Design & Development skills
- Technological knowledge
- Product testing skills
- Strong process orientation
- Mobile first thinking
- Analytical skills
- Strong Communication
- Using Data to take decisions
Desirable Attributes
- Strategic capability
- Dealing with ambiguity
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