Senior Product Growth Manager - Telecom/Online

- Develop innovative growth hacks to drive user growth and engagement on Company online properties via all channels and marketing programs

- Understand the various components and drivers of growth, along with trends (such as traffic, conversion, user engagement and repeat behavior) and create actionable programs leading to user growth

- Analyze user journeys to provide actionable insights and recommendations followed by quick experimentation via A|B testing routes on traffic/funnel enhancement to derive immediate impact on KPIs

- Undertake consumer research to identify their needs and current friction points and come up with analysis or consumer understanding backed ideas to unlock growth.

- Manage cross-functional growth projects by working closely with product and functional teams to run experiments and roll out features on an ongoing basis

- Design and execute all aspects of digital marketing campaigns including Push, SMS, email, PR, on-ground GTM and advertising campaigns.

- Ability to drive large scale projects, experiments and smaller tweaks with equal ease