Senior Performance Marketer - Beauty & Personal Care Category - IIT/NIT/BITS/IIM/ISB/MDI/FMS

Job Description

We are looking for a Sr. Performance Marketer to grow skin & hair products presence in digital space in meaningful way and drive revenue growth through efficient and effective performance marketing campaigns across digital mediums - Facebook, Google, SEO, content discovery platforms to name a few.

Job Title : Sr. Performance Marketer

Reporting To : D2C Lead

Location : Ahmedabad (Head Office)

- Lead brand digital efforts through effective performance marketing campaigns including:

- Develop and implement Google & Facebook advertising strategies to achieve client or company objectives, such as lead generation, brand awareness, or sales growth.

- Create and manage Google & Facebook ad campaigns, including campaign setup, audience targeting, ad copywriting, and creative asset selection.

- Monitor campaign performance closely, analyzing key metrics such as CTR, CPC, CPA, ROAS, and conversion rates.

- Identify areas for optimization and improvement in campaigns to maximize ROI and achieve KPIs.

- Conduct A/B testing on ad creatives, audience targeting, and other campaign elements to optimize performance.

- Stay updated on the latest trends and best practices in Facebook advertising, and implement new strategies accordingly.

- Collaborate with other team members, such as designers and copywriters, to create compelling ad creatives and landing pages.

- Provide regular reporting and analysis on campaign performance to stakeholders, highlighting successes, challenges, and opportunities for improvement.

Required qualifications:

- 2-4 years of experience in performance marketing for a beauty and personal care category or anchoring team leader role digital marketing role in an agency

- Graduation + MBA from tier 1 institutes

- Analytical Skills: should be able to analyze the overall digital marketing performance

- Strategic Skills: SEO/SEM/ Online Marketing, Aware about marketing Database, Display Advertising Campaigns, Maintaining social media presence

- Technical Skills: MS Excel, Google Analytics, Google AdWords, PPC, email/SMS/affiliate marketing and hands on experience with any performance and social platform

- Enthusiasm to learn new skills and effectively counter all probable hurdles/barriers and ensure appreciable performance in all KRAs

What's on Offer?

Manage performance marketing efforts for a growing D2C brand

To be a front runner to make the brand a success

Good to have:

Understanding of PPC (pay per click) marketing and affiliate marketing channels

Revenue growth led campaign performance and spends management skills

We're looking for someone who is

Passionate about growing businesses online

A quick learner and self-starter

Hungry to outperform in a fast-growing environment