Senior Media Manager - Internet/Online

About the job Position:

Senior Media Manager

We're looking for someone passionate about Media Planning to join our growing team and continue to push the boundaries on what's possible within the digital and addressable advertising landscape. We're looking for people who are digital natives by default but also all-rounders with exposure to both off and online planning. A good understanding of integrated media planning is essential, as well as an appreciation of data-driven marketing and the desire to progress this practice both in concept and inactivation. The Senior Media manager will be the dedicated support in integrated media planning and buying.

Roles and Responsibilities:

- Collaborates with the team on upcoming campaigns determining best platforms, target audience, and creative strategies to implement to develop media plans.

- Evaluate and negotiate with media owners for better rates and value adds to fulfill the media campaign requirements of the team.

- Ensure correct tagging of ads and client's websites so that the ads are served with the tags firing in the correct manner.

- Monitor ads during the campaign period, weekly digital reporting, end of campaign reporting, reconciliation of final costs for finance billings.

- Liaise with external agency partners, understanding, commenting and giving feedback to channel leads.

- Maintain a high level of working and strategic knowledge across all channels and how they can integrate.

- Thought leadership, putting forward new topics of interest; Competitive tracking & reviews.

- Support the idea generation, cross-functional coordination, and ensure successful implementation of these campaigns.

- Coach, manage, and training of Junior Media Planner; including review and approval of Junior Media Planner's media plans.

Digital Landscape understanding :

- Strong understanding of the digital platforms- Facebook, AdWords, Programmatic

- Comfort with ad operations and ad verification tools

- Awareness of emerging/new technologies that can be leveraged to drive brand salience

- Regular interaction with Publishers and agencies for media Planning/buying.

Business understanding :

- The candidate will need to understand the business along with short and long term objectives

- Suggest a digital strategy/roadmap basis the objectives (working with other internal stakeholders)

- Manage campaigns end to end depending on the business objectives

- End to End Campaign Planning and Management

- Understanding the brief and campaign objectives

- Identify key audiences - sizing and profile using data points, to determine whether the given audience can achieve the business objective

- Identify placement opportunities - impact, non-impact and oversee the ad operations - tracking, serving

- Set budget allocation - topline between different online platforms to meet the objectives

- Measure the results against the planned deliverables and conduct post evaluation (to derive insights to be leveraged for next campaign)

- Publishers Relationship

- The candidate will need to develop a good working relationship with key publishers and networks

Requirements:

- Experience - 6-8 years into media planning

- Experience of handling upwards of 25Cr media budget per year

- The candidate should be good with data.

- Strong organizational skills, detail-oriented, and capable of multitasking.

- Solid understanding of media concepts/terms, creative and budget requirements

- Solid grasp of digital marketing, especially deep knowledge of digital media.

- Strong written and verbal communication skills including the desire to progress.

- Ability to forecast outcomes of brand/DR campaigns and manage to spend.

- Proven problem-solving skills and ability to think outside of the box.

- Ability to work independently and collaborate in a team environment.

- Demonstrate creativity in data analysis and understanding possible application of new media formats.

- The candidate must possess strong digital media knowledge and a good understanding of standard media formats and metrics.

- Experience in insight generation with third-party tools.

- Strong understanding of multi-channel marketing, ensures digital is fully embedded in all initiatives.