Senior Marketing Technologist - National Manager - BFSI

Senior Marketing Technologist - National Manager

Location - Pune

Summary :

Set the technology vision for marketing, paying out the marketing technology roadmap, identifying key investment opportunities and integrating solutions across qualification, scoring, nurturing and tracking stages of a customer journey

Duties and Responsibilities :

Marketing has become one of the most technology dependent functions. With software defining the toolkit with which we engage prospects and customers, the choice of that software and how creatively we deploy it, materially affects how the brand is perceived, and how strongly we can influence our audience. We are looking for an expert who can lead this charter of integrating technology at the heart of marketing, changing the way we do what we do.

KEY ROLES AND RESPONSIBILITIES :

IDENTIFICATION AND IMPLEMENTATION :

- Set up the marketing technology roadmap, clearly marking strategic priorities for marketing investments

- Work with various technology partners to understand solutions, evaluate platforms relative to competitors and inform investment decisions

- Liaison with IT to drive implementation of selected platforms

- Identify third party tools and technologies for targeting, optimization and measurement capabilities

- Ensure effectiveness, integration and interoperability amongst various tools

DEVELOPMENT OF NEW CAPABILITIES :

- Lead the process of development and implementation of new capabilities and platforms for marketing like CMS, Website, Intranet, Recommendation engine, Multi-channel marketing modelling and alike

- Create marketing use cases and highlight requirements from the above platforms

- Create business requirement documents and liaison with IT and Analytics teams for development

- Identify and work with specialist agencies for development of new assets

UI AND UX MANAGEMENT :

- Define the overall design solution approach for all digital assets

- Deploy the design solution across the entire proprietary digital footprint

- Monitor the performance of the assets on an ongoing basis using UX labs and partner capabilities

- Make necessary interventions to the UI and UX to ensure goal conversions

OPTIMISATION AND ENHANCEMENTS :

- Create a review process to proactively identify enhancement opportunities in existing assets

- Work with external agency partners to carry out ongoing enhancements required by business

- Oversee the process of development of tactical digital capabilities like online forms

COMPETITOR AND TREND BENCHMARKING :

- Benchmark marketing technology platforms and investments with key competitors

- Create and execute a process of identification of global marketing technology trends and their applicability for the business

- Proactively call out investment requirements in anticipation of any fundamental changes in the technology landscape

TEAM MANAGEMENT AND CROSS-COE COLLABORATION :

- Work with various COEs within marketing and across the company to lead the implementation of key projects

- Lead a team of Marketing technologists, ensuring a balance between future-facing deployments and ongoing monthly optimization and enhancement requirements of business

AGENCY PARTNERSHIPS :

Create a thriving ecosystem of agency partners who will work with us across the spectrum of activities ranging from strategic deployments to ongoing enhancements for business

KEY METRICS :

- Business KPIs

- Investment ROIs

- Execution effectiveness parameters

- People engagement

Required Qualifications and Experience :

EXPERIENCE :

- 7-9 years- experience in Project management/ Systems Integration role with a technology services provider

- Must have a hands-on experience of implementing Enterprise marketing platforms

- Relevant experience in UI/UX will be a desirable plus

APTITUDE :

- Team management and indirect influence

- Speed and agility

- Manage change and ambiguity

Ankisha Maheshwari
Mumbai | Indore | Ahmedabad
+91 8982443444