Senior Marketing Role - IT

Responsibilities :

- Develop and execute comprehensive marketing plans that drive enterprise lead generation for our B2B SaaS platform in North America, India, and South East Asia markets.

- Lead the development and execution of account-based marketing (ABM) strategies to target and engage large, complex organizations in these markets.

- Develop and maintain a deep understanding of the enterprise sales process in each market, and work closely with sales teams to ensure marketing efforts support and drive revenue growth.

- Identify and pursue new marketing channels to reach target audiences and generate high-quality leads at scale in each market.

- Manage and prioritize the marketing budget across multiple geographies to ensure the most effective use of resources.

- Monitor and report on key metrics such as website traffic, lead conversion rates, and ROI in each market to ensure continuous improvement in marketing campaigns.

- Manage brand strategy and messaging across all geographies and touchpoints.

- Develop and execute content and design strategy in each market.

- Develop and implement a PR strategy to build brand reputation and generate media coverage.

- Manage relationships with multiple agencies to ensure the effective execution of marketing campaigns.

Qualifications :

- Bachelor's degree in marketing or a related field; MBA preferred.

- At least 10 years of experience in B2B marketing, with a focus on enterprise lead generation for SaaS platforms in North America, India, and South East Asia markets.

- Deep understanding of the enterprise sales process and account-based marketing (ABM) tactics in each market.

- Proven track record of developing and executing successful marketing campaigns that drive measurable business growth in diverse geographies.

- Experience managing and developing a high-performing marketing team in multiple geographies.

- A strong analytical and data-driven approach to decision-making.

- Excellent communication, collaboration, and stakeholder management skills.

- Experience managing brand, content, design, and PR in diverse geographies.

- Candidates without B2B marketing experience need not apply. Compensation will be best in class including an industry-leading stock option plan.