Senior Marketing Manager - Relocation Services

Senior Marketing Manager - Relocation Firm

Job Location : Chennai

Job Title : Senior Marketing Manager

Experience : 5-7 Years

Roles and Responsibilities :

- The role serves dually as being an internal go-to marketing individual and being an extended marketing solution provided for clients

- Understand business models of the company and its clients to create and implement a digital marketing strategy to target the right audience with a defined Market segmentation

- Hands on content & collateral development and delivery

- Strategize and drive corporate initiatives for all lines of business across medias (Online, offline, social)

- Handle communications for the corporate website

- Strategize lead generation and database maintenance for the website

- Content distribution and promotion - effectively manage and report on both organic and paid distribution channels, such as social media, paid search, retargeting, and more

- Communicate the marketing strategy to the internal audience and knowledge dissemination about products, services, and goals consistent across the organization

- High level market research and analysis, determining marketing resource allocations, and reporting findings to upper and executive management

- Ideating and suggesting brand-building campaigns to achieve the defined marketing objectives

- Actively execute brand development activities/ strategies, PR and Marketing Communication

- Constantly measures the effectiveness of product promotion or activation

- Provide consulting to the best of marketing teams on digital marketing and traditional methods.

- Understanding the client and their business from a holistic perspective; managing and optimization of the websites

- Strategizing and creating a robust plan of action for clients into their respective industry

- Use project management tools to manage multiple projects efficiently.

- Track and drive the progress of various projects to ensure timely delivery

- Analyze website, business, social media campaigns with tracking systems to gather insightful data and determine improvement areas

- Be responsible for all regular (and ad hoc) reporting and analysis of marketing activity providing crucial insights into further sales and marketing opportunities, and effectively communicating this to the client

- Identify, evaluate, and implement new trends in digital marketing

Building Team :

- Lead a team of atleast 3 people

- Work in quarters with all departments

- Responsible for the growth of the internal team members by identifying and using the right skill set for the right task

- Training internal team members on the latest methodologies

- Adding the right talent in the company by actively participating in the hiring process

Qualification & Skills :

- 5 to 7 years of relevant experience in client management/project management/team handling

- Experience presenting to external stakeholders at a variety of levels

- Strong written/verbal communication and analytical skills

- Strong project management skills including demonstrated ability to think end-to-end, manage long-term projects, and manage multiple projects simultaneously