Senior Marketing Manager - Private Wealth

Senior Marketing Manager - Private Wealth

Responsibilities:

Strategic Marketing Planning:

- Develop and implement comprehensive marketing strategies tailored to Private Wealth clients, ensuring alignment with overall business goals.

- Analyze market trends and competitor activities to identify opportunities for growth and differentiation.

Online Marketing:

- Manage and optimize digital marketing campaigns including SEO, SEM, social media, email marketing, and content marketing.

- Utilize data analytics to track campaign performance, provide insights, and refine strategies.

Offline Marketing:

- Plan and execute offline marketing initiatives such as print advertising, direct mail campaigns, and events (e.g., seminars, workshops) targeting high-net-worth individuals.

Partnerships & Collaborations:

- Identify and manage strategic partnerships with relevant financial institutions, luxury brands, and other organizations to enhance brand visibility and credibility.

- Negotiate sponsorships and collaborations that align with the company's brand and marketing goals.

Qualifications:

- Bachelor's degree in marketing, Business, or a related field. MBA or relevant advanced degree is a plus.

- 5-7 years of marketing experience, with at least 3 years in a Private Wealth Management or Financial Services environment.

- Proven experience in both online and offline marketing strategies.

- Strong understanding of HNI & UHNI clients and the Private Wealth market.

- Excellent communication, analytical, and project management skills.

- Ability to work effectively in a fast-paced, results-driven environment.

- Proficiency in marketing tools and platforms, including CRM systems, Google Analytics, and marketing automation software.

Preferred Qualifications:

- Experience working with luxury brands or in high-end services.

- Familiarity with regulatory requirements in the financial industry.

- Strong network within the Private Wealth sector.