Posted By
Posted in
Sales & Marketing
Job Code
1100013
Job Designation : SMM/Marketing Manager
Responsibilities include:
- Understand user behaviour during acquisition, conversion, and retention stages by studying the game aspects, website features and player activity to obtain a holistic understanding of the product.
- Strategize, implement and experiment (A/BTest) new creative communication ideas
- Formulating and executing the customer acquisition strategy to drive traffic, retargeting, repeat purchase and cross-sell by working closely with the Revenue, Product, Tech and UX teams.
- Managing campaigns end-to-end including budget planning, targeting, copy, creative, day-to-day optimisation, A/B tests,etc.
- Conceptualize marketing campaigns, craft messaging & build relevant workflows by segmenting the user base appropriately to identify opportunity areas in the user's lifecycle
- Perform extensive campaign analysis daily, weekly, monthly to find growth opportunities
- Drive and monitor A/B tests and data driven experiments to strive for continuous improvement in campaign metrics.
- Effectively utilize all digital channels like FB, YouTube, push notifications, SMS & emails etc to target users with relevant and personalized communication
- Stays abreast of mobile & email marketing best practices.
- This role requires a high degree of stakeholder management and provides exposure across departments and will be leading a small team
Minimum Job Qualifications:
- 2-6 years of Marketing Experience including Digital marketing
- Has closely worked with creative and media buying agencies
- Strong understanding of the Digital Marketing ecosystem & skillsets for the same
- Experienced in driving research projects for consumer insights
- Excellent project management skills
- Ability to work with data and uncover insights into consumer mindset.
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Posted By
Posted in
Sales & Marketing
Job Code
1100013