Senior Marketing Manager/Marketing Manager - Digital - Insurance

Role: Sr. Marketing Manager / Marketing Manager - Digital

Location: Mumbai

Key Role and Responsibility:

- Work as part of a lean team to grow company's acquisition & growth marketing channels including display, paid search, paid social, partnerships and affiliate marketing

- Identify & test new marketing channels and ad products; own the process from copy creation through tracking and reporting

- Set up and optimize digital advertising campaigns

- Monitor and report ROI and user LTV from campaigns to continually improve performance

- Create and A/B test landing pages for each unique campaign

- Work with growth team to identify offline marketing opportunities i.e. relevant industry events we can partner with or sponsor, direct mail marketing opportunities etc.

Attitude:

You're a fast learner and open to learning (more) about ecommerce and online/digital ecosystem

You can work on your own without much direction when needed but you- re also a great team player

You're innovative, love coming up with great ideas and get excited when sharing them with the team

Challenges excite you and finding new solutions is rewarding

Requirements:

Bachelor's degree in Marketing or Business

3-8 years- experience working as a marketer with a startup

Deep understanding of the online advertising space, including platform/tracking tools, and best practices

Expertise running online ads (Facebook, Google, LinkedIn) and optimizing based on results

A project manager i.e. can take a project and run with it from start to finish without needing micromanagement

Hyper-analytical and passionate about testing, data, and metrics; expertise with Excel, Google Analytics, Facebook Analytics, etc. is a must

Self-starter with high degree of creativity and motivation, ability to meet deadlines and to manage multiple projects

A talent for communicating diverse information in a clear, concise manner with a data supported point of view

High attention to details and focus on quality