Senior Marketing Manager - Go To Market - Premium Products

Drive the Go to market IMC strategy across marketing verticals to ensure insight rich campaign narrative. Ensure timely and flawless execution of the marketing campaign. Assist series manager in driving the charter of the specific series

KEY RESPONSIBILITIES

(Accountabilities attached to the role)

- Take Complete ownership and develop 360 degrees GTM IMC plan for existing and new product launches in the given segment

- Collaborate with cross-functional internal teams to deliver and execute Integrated Marketing plans across touchpoints to deliver a consistent narrative

- Understand target audience, consumer segmentation, market analysis and drive strong insights to craft cutting edge product positioning.

- Create innovative strategies and ideas, to drive brand awareness, consideration, preference and product differentiation.

- Plan budgets for campaign across the key touch points in consumer journey

- Ensure flawless and timely execution of the Integrated Marketing plans across different verticals.

- Conduct reviews at various levels of the Product life cycle to ensure consistent improvement across the current as well as future campaigns

- Drive Regular competition benchmarking to understand category dynamics and ensure a healthy and optimized PLC.

KEY PERFORMANCE INDICATORS

(Accountabilities attached to the role)

1. Measurable Deliverables On time execution of the GTM plans

2. A Consumer insight rich strategic product positioning

3. Active participation to drive the brand levels of preference and consideration

4. Timely review and input of Consumer voice and competition movements to the project

5. Assist series manager in delivering the mandate of the series.