Senior Marketing Manager - Foods

Urgent Opportunity for Sr Marketing Manager with a leading organization

Drive the premiumization agenda for brand through

Brand Management + Innovation experience is a must. Foods experience is good to have but not a must. Ideally should have experience of building categories / brand in a consumer tech set up

1) Innovation: Build a very strong understanding of premium consumers especially in the category, understanding of occasions and demand moments

- Use the detailed understanding of consumer to craft business strategy and arrive at the innovation pipeline for the premium consumers and sides which are higher end in terms of pricing)

- Own project management of the NPD process end to end (Ideation, creation of product, consumer validation, in market launch)

- Develop entry strategy and launch of new products. This will involve developing the full marketing mix. including operations strategy, launch specifics and all ATL/BTL initiatives for year 1. Work along with the other marketing verticals: Brand, CRM and Digital to bring the marketing mix to life. Draft brand portfolio road map with business plan, new product formats and technology recommendations

- P&L Ownership of P&L for Premium part of the portfolio:

- Drive topline and bottom line for the premium portfolio (Gourmet and top pizza bands) through. Devising business growth strategies to drive existing premium product offerings through levers of ATL (TV, Non TV and brand digital), CRM and in app properties on home page, menu, cart etc. Tapping into existing consumer base and upgrading them to premium portfolio and therefore increasing average ticket size per order

- Increasing frequency of purchase of existing premium portfolio buyers

- Increasing recruitment of premium portfolio consumers from the non Domino's buyer set (through ATL or digital). Innovation catering relevant demand spaces (detailed above)

- Work closely with the Chef team, operations and supply chain team to bring idea to life

- Manage all research needs- product sensory evaluations, copy testing etc

- Drive working relationship with all agency partners including creative agency, media agency partners and on ground activation partners

- MBA from top institutes with 7-8 years experience in Brand atleast 5+years of brand management experience Brand Management + Innovation experience is a must. Foods experience is good to have but not a must. Ideally should have experience of building categories / brand in a consumer tech set up. Worked with leading consumer oriented brands and categories and having been an integral part of major campaigns and product launches.

- Experience of forging great working relationships with multiple internal and external stakeholders including agency partners and support functions like operations and supply chain.