Senior Marketing Manager - FMCG/Consumer Healthcare

Industry : FMCG / Foods / Beverage

Category : Sales & Marketing

Job Description :

- Accountable for the overall management of brand budget (ATL) to drive the effectiveness and efficiency of spends

Client Details :

My client is one of the biggest conglomerate in India known for their diverse businesses with exceptional line of products

Description :

- Demonstrate deep understanding of consumer, competition, category and trade channels.

- Conceptualize, develop and execute entire consumer marketing roadmap; build it from the scratch.

- Well verse in various kind of consumer research to extract key consumer insight/s and building it in a strong communication.

- Lead the execution of the brand tasks across ATL, PR, Activation & Digital

- Accountable for the overall management of brand budget (ATL) to drive the effectiveness and efficiency of spends.

- Track brand performance.

- Lead consumer interactions.

- Chart out and support GTM efforts.

- Liaison with the NPD team for packaging & retail element design.

- Work with the sales team and responsible to drive the top line.

- Manage the P&L of the brand

Profile :

- Total desirable experience of 5-12 years in the Consumer marketing

- MBA Marketing from reputed Institute

- Worked in the consumer marketing team and have driven ATL piece only from a Nutrition/ FMCG/ Healthcare company

- Should have handled an annual digital budget of 30-40 crores and knows how to optimize right investment in the right market to drive better ROI

Job Offer :

- Market leading compensation

- Excellent growth trajectory

For a confidential discussion about this role please contact Utkarsh Gupta on +91 124 452 5469.

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