Senior Marketing Manager - Cleaning/Hygiene Solutions

Senior Marketing Manager - Cleaning/Hygiene Solutions

Location: Mumbai

Reporting to: Director Marketing

Qualifications: Graduate in Chemistry. Preferably MBA (Marketing)

Experience : Experience of about 5 to 9 years, preferably in the Cleaning and Hygiene Industry in handling Products, Portfolio, new product introduction, managing the product life cycle, building a business strategy etc. Strong written and verbal communication capability

Other Demonstrated Experience in :

- Collaborating across functions / levels in the organization

- Results orientation

- Ability to establish strategic direction with little oversight

- Marketing leadership and direction

- Ability to lead through change

- Analytical orientation and understanding of research

- Strong project management skills

Job Role :

- The primary purpose of this role is to develop and execute strategies for the assigned Portfolio(s) and to work with the business director to develop the necessary plans for successful execution of these strategies.

- This role works closely with Regional Marketing leaders to ensure full transfer of knowledge and best practices for portfolio marketing. This role also works closely with regional RD&E, Finance, Market Research, and Supply Chain, as well as with the cluster multi-functional teams on key sector and portfolio opportunities and initiatives.

Key Result Areas :

- In-depth understanding of customer / market needs

- Develop Value Propositions for all Brands within Portfolio

- Understand the portfolio needs for the different sectors, in which these portfolios play a role and develop strategies accordingly

- Develop annual portfolio plan and develop and manage the portfolio.

Key Activities :

- Successfully implement new products /program launches

- Lead activation of marketing plan with sales organization (training, sales presentation, sales collateral, customer calls)

- Assist in implementation of marketing programs - branding, labelling, pricing, new product launches

- Responsible for portfolio management including 4Ps, and manage product life cycle, and portfolio rationalisation

- Work with Application Experts to trouble shoot & resolve customer issues relating to product performance

- Coordinate participation in Trade Shows / Seminars/Customer Meets

- Market Analysis

- Provide Strategic direction / Training Inputs and support to the Sales team.

- Registration of the new product, packaging and labels and handling licensing issues for new products, where necessary.

- Vendor management - Identifying key vendors for third party products, negotiating, closing agreement, working with them to drive the sales in the local as well as the SAARC markets

Functional Knowledge / Skills :

- Market awareness, sales oriented, customer focused, agile, flexible and adaptable, communication skills, interpersonal skills, negotiation skills, Can-do attitude and self-sufficient work style

- Product chemistry, financial know how, budgeting, costing, statutory laws, analytical skills, Knowledge of SWOT analysis, understanding of product lifecycle management

Shilpa Sharma
Senior Analyst, Vitasta Consuling Pvt. Ltd.
02225476846 | 9323615602