Senior Marketing Manager - B2B SaaS

Sr. Marketing Manager - B2B SaaS

Location - Bangalore

We are seeking a versatile and dynamic Senior Marketing Manager to join our dynamic team. The ideal candidate will be adept at managing multiple marketing functions independently and should possess a strong attention to detail. This hands-on role is perfect for a professional with experience in B2B technology services or product companies. If you are ready to take on diverse marketing responsibilities and drive our initiatives forward.

Requirements:

- Plan, execute, and optimize marketing campaigns across multiple channels. Ensure campaigns are detail-oriented and effectively drive engagement, lead generation, and conversions.

- Develop high-quality, organic content that resonates with our target audience. This includes blog posts, whitepapers, case studies, and social media content.

- Drive and manage performance marketing efforts, including paid search, display advertising, and other performance-based channels.

- Implement and manage SEO strategies to improve organic search rankings. Distribute content effectively across various platforms to maximize reach and impact.

- Oversee the planning and execution of external events, including industry conferences, webinars, and trade shows. Leverage events to enhance brand presence and generate leads.

- Develop and manage outbound marketing strategies to attract and convert leads through email marketing, cold outreach, and other outbound channels.

- Lead and manage a team of marketing professionals, ensuring alignment with business goals and fostering a collaborative environment.

- Monitor, analyze, and report on marketing performance metrics. Use data-driven insights to optimize marketing strategies and campaigns.

- Work closely with internal teams, including sales, product, and design, to ensure cohesive and integrated marketing efforts.

- Ensure brand consistency across all marketing materials and communications.

- Monitor and analyze the performance of marketing campaigns and initiatives, providing insights and recommendations for improvement.

Qualifications:

- MBA/ PGDBM in Marketing/International Business or any equivalent degree in a similar discipline from a recognized university.

- 5-6years of professional experience in marketing, preferably in B2B services or tech.

- Experience in working with International clients.

- Experience in the events industry is a plus.

- Strong background in content marketing, performance marketing, and SEO.

- Hands-on experience with campaign management and content generation.

- Ability to manage and execute marketing initiatives independently.

- Experience in handling external events and driving event-based marketing strategies.

- Excellent analytical skills with the ability to derive actionable insights from data.

- Excellent written and verbal communication skills.

- Strong analytical skills to measure and report on marketing effectiveness.