Senior Marketing Manager - Asset Management Firm

Sr. Marketing Manager- Asset Management

HSBC

The Opportunity:

This role is responsible for the management and implementation of three key areas:

- Global Public Website content

- Third Party Relationship Management (TPRM) for vendors: Stoneshot, 2112 Communications, Ptarmigan Media

- Financial Promotions materials and Compliance approvals.

- This role is part of the Asset Management Marketing & Client Experience team and while the role primarily supports Wholesale Marketing, you will be required to work across the spectrum of Propositions and Products in the HSBC Asset Management business, as required.

- This role is responsible for the implementation of Asset Management initiatives that are global and to give support, guidance and leadership to asset management marketing team.

- This is a role that requires strong project management skills, a passion for accuracry, a focus on attention to detail, and an ability to operate systems.

- This role forms part of a dynamic team that spans the delivery of global and local marketing plans

What you'll do:

Public web sites

- Work closely with the public website content owners, and content producers to support them

- Implementation of process for posting 'Global' content to multiple public websites

- Working with and guiding Marketing communications and campaign management teams in market to ensure that the Global Public Website content is presented in a consistent way, using the agreed campaign assets and supporting materials produced.

- Financial promotion materials production and compliance approval

- Financial Promotion materials & Compliance

- To support the global and local marketing teams to manage the end-to-end process of the localization of financial promotion materials

- This can include material localizations of content and or regular data updates

- Compliance approval coordination including maintaining a database of disclaimers

- Recording and reporting Compliance for audit trail

- Publishing materials to local content platforms

Third Party Vendor Management

- Third party vendor engagement -Third Party Security Risk (TPSR) due diligence assessments with guidance from the Business Information Risk Officer (BIRO) prior to the commencement of the service.

- Third Party Engagement Manager (TPEM) - for suppliers 2112 Communication & Ptarmigan Media

- Audit control - Coordination of quarterly re-certification of Marketing users of Stoneshot, and of monthly check of mailboxes by respective local marketing champions to ensure appropriate mailings are sent.

- Third Party Vendors list review - Annual review of the Third Party Vendors list with relationship managed by Marketing by coordinating with the various Marketing teams and local Marketing offices to ensure an up-to-date record.