Senior Marketing Manager

Key accountabilities and decision ownership:

- Develop and implement all advanced digital marketing campaigns e.g. Pay-perclick (PPC)/Pay-Per-Performance (PPP), Search Engine Marketing (SEM)/Search Engine Optimization (SEO), Email Marketing, Send Marketing Messages (SMS) campaigns.

- Build and maintain our social media presence.

- Measure the overall ROI and KPIs of all digital marketing campaigns.

- Identify current marketing trends and insights.

- Optimize the costs and campaign performance based on these insights.

- Develop creative digital marketing growth strategies.

- Plan, execute and measure conversion tests to create strategic planning accordingly.

- Work with internal teams to create landing pages and improve the consumer experience.

Core competencies, knowledge and experience :

- Bachelor's degree in Marketing, Information Technology or related field.

- Proven 2 to 3+years of experience in Digital Marketing Manager, Digital Marketing Specialist or a similar role in the Marketing Department.

- Working knowledge of leading and managing SEO/SEM campaigns.

- Certification of Advanced Digital Media Marketing will be preferred.

- Ability to identify target audiences and devising effective campaigns.

- Working experience in optimizing landing pages and user funnels.

- Familiar with analytics tools

- Outstanding experience in setting up and optimizing Google Adwords campaigns.

- Exceptional knowledge of content management and email marketing software.

- Good understanding of social media and display advertising platforms.

- Great interpersonal skills.