Senior Marketing Analyst - eCommerce

About the Company: A leading luxury ecommerce platform for Gems and Precious Stones having global clientele across 80 countries.

Key Responsibilities:

- Launching and optimizing PPC campaigns (Search, Shopping, Display).

- Monitoring budgets and overseeing search platform accounts.

- Tracking KPIs and producing useful reports for management.

- Participate in forming effective paid search strategies.

- Launch and optimize various PPC campaigns.

- Oversee accounts on search platforms (EG. Google AdWords, Bing).

- Be involved in keyword selection and audience targeting.

- Monitor budget and adjust bids to gain better ROI.

- Track KPIs to assess performance and pinpoint issues.

- Suggest and develop new campaigns across multiple channels.

- Keep abreast of PPC and SEM trends.

Key Skills Required:

- Knowledge of Google Ads & Google Ads Editor.

- Experience in data analysis and reporting.