Senior Manager - Traditional Media - FMCG

- Executing activities related to media budget formulation, media planning, buying and implementation and producing action plans that are aligned with the marketing and media objectives.

- Identifying and implementing innovative methods of media planning and buying and recommends the right media priorities, using analytics, campaign insights and consumer taste.

- Participating in price negotiation for slot purchase in television and radio airtime, and advertising space within newspapers, magazines and other print publications.

- Monitoring performance and feedback from various media agencies to ensure optimal media coverage and desired brand projection in all media campaigns.

- Managing multiple agency partners/vendors to ensure optimized output and ensuring good networking with them to always be in knowledge of the latest offering in the market.

Purpose of the Position:

- Media Budgeting

- Vendor Negotiation Efficiency

- Channel Performance Supervision

- Market Analysis

Education: MBA

Experience: 13+ years

Location - Kolkata