Key Deliverables:   (A generalist marketing profile - with a high focus on Trade Marketing)  - Developing, Implementing and Executing Brand Initiatives and activities. Activities include campaigns related to Print, Radio, Magazine, Outdoor, etc.; PR, Corporate Social Responsibility Programs and Sponsorships.   - Develop brand communication materials - marketing collaterals / look book, Packaging, and other promotional materials.   - Campaign Management - Briefs to the agency, Follow Up on creative, feedback and closure. Legal clearances of Terms & Conditions, Budgeting and PR content development.   - Creating properties for brand that create customer connect - mainly magazines and radio.   - Responsible for Media Planning and Buying decisions.   - Manage Visual Communication calendar and deliverables.   - Campaign analysis to measure effectiveness of campaign.   - Executing the monthly promotion cycle for all categories  - Responsible for planning & implementation of promotion campaigns activities   - Designing trade plan and annual marketing calendar   - Rolling out pricing and promotions strategy for new store launches   - Monitoring trade planning and promotions, suggesting participation of various categories in trade theme  - Identifying various promotion/consumption opportunities and building promo campaigns accordingly

Mumbai

Senior Manager - Trade Marketing - FMCG 

Job Description for Senior Manager - Trade Marketing - FMCG  in Vyas Consultants in  Mumbai for (12-15) years of experience. Apply Now!