Senior Manager - Strategic Partnership & Alliances - eCommerce/FinTech

Senior Manager - Strategic Partnership & Alliances - eCommerce/FinTech

Location: Bangalore, India

Position Background:

Marketing Manager for Bank Alliances Charter includes the following :

- Front ending all marketing requirements with marketing, merchandising and partner teams for increasing awareness of :

Company's own financial product -

- Bank offers

- EMI offers like

- No Cost EMI

- Debit Card EMI

- Down Payment + EMI

- Phone Pe

- Pay via Rewards

- Driving GTM strategies for new product launches. Ability to scale up businesses via core marketing.

- Creating marketing offers to drive adoption of new products like Buy Now Pay Later, Flikart Credit etc.

- Driving awareness through internal teams like category teams and merchandizing teams to showcase payment based offers

- Working with design team to make the right creative for each product construct.

- Making sure that all creative are as per the guideline of financial institutions, brands and the company

- Negotiating and aligning with central marketing team requirements for Print, TV, Social Media campaign during company's central events.

- Creating an end to end marketing strategy (primarily digital) to drive new products like Debit EMI, No Cost EMI to drive more usage and adoption

- Business responsibility for each initiative both wit respect to customers and GMV.

- Driving market expertise on - What's next in payment space, how is it meaningful for the company and strategy to take it to market.

Requirements :

- Existing marketing experience in digital payments

- Experience in consumer finance / lending / banking is preferred

- Strong problem solving and comfort in dealing with large volumes of data

- Strong interpersonal skills and ability to coordinate with multiple internal stake holders

- Proficient presentation skills

- Comfortable dealing with ambiguity and working in a constantly evolving business environment

Must have Skills :

- Excellent marketing acumen, communication & negotiation skills, project management, eye for detail.

General Expectations from the role :

The company is an extremely dynamic company where things are moving at a scorching fast pace. Candidate would need to be able to adapt to and be comfortable with change and work around that towards deliverable. This is a highly visible position with unlimited room for growth and creating upside for the company.