Posted By
Rajeswari Raja
Lead Consultant - Human Resources at Meru Consultants & Technologies
Last Login: 23 October 2024
Posted in
Sales & Marketing
Job Code
1187819
Looking for an Organization who are into hospitality sector
This position is an individual contributor-reporting to VP Marketing .
Qualification Digital Marketing Degree/Diploma with Certificates from Platforms like Google, LinkedIn preferably
Overall Responsibility: Coordinate Campaigns for Netcore, ORM Escalation Matrix , Content Refresh on Google My Business Pages, ORM & Social Analytics
Job Description
- Social Listening
- Social CRM
- Social Analytics
- Understand search engine behavior: social media, forums, blogs, ratings and reviews, etc. These are the most important and basic skills of a reputation manager
- Reaching out to dissatisfied customers is an important procedure to control negative reviews Moreover, focusing on forums, tweets, images, and writing effective blog posts
- Research online to find out all the negative keywords associated with a brand or individual and publish positive content that can then neutralize the effect of the former
- On-line content, tracking and analysis of reputation factors
- Facilitate problem resolution along with other questions
- Continuously monitoring /Tracking the reputation of the brand on various outlets, e.g., social media, search engines, blogs & social communities, consumer forums, etc.
- Track, analyze and make recommendations to account for new or revised content; optimize for SEO
- Analyze online statistics: overall trends and subsets by Sites/Rating/Keywords, identify on-going trends and potential mitigation solutions
- Working knowledge/familiarity with social listening tools
- Hands on experience on social analytics and BI Tools
Content development and management expertise is required
- Share of voice report
- Sentiment analysis report
- Media Type analysis report
- Twitter campaign analytics
- Instagram campaign analytics
- Classification report
- Twitter Brand Analytics Report
- Facebook Brand Analytics Report
- Instagram Brand Analytics Report
- YouTube Brand channel Analytics Report
- Google Analytics
- LinkedIn Analytics
- Twitter Comparison
- Facebook Comparison
- Instagram Comparison
- YouTube channel Comparison
- Facebook Ads Insights
- Google AdWords Insight
Mandatory Skills Required:
- Tools for Analytics @ Google, Social & ORM
- D2C/ E-Commerce Performance Management Campaigns
- Marketing Automation
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Posted By
Rajeswari Raja
Lead Consultant - Human Resources at Meru Consultants & Technologies
Last Login: 23 October 2024
Posted in
Sales & Marketing
Job Code
1187819
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