Senior Manager - Social Media & ORM - Hospitality Sector

Looking for an Organization who are into hospitality sector

This position is an individual contributor-reporting to VP Marketing .

Qualification Digital Marketing Degree/Diploma with Certificates from Platforms like Google, LinkedIn preferably

Overall Responsibility: Coordinate Campaigns for Netcore, ORM Escalation Matrix , Content Refresh on Google My Business Pages, ORM & Social Analytics

Job Description

- Social Listening

- Social CRM

- Social Analytics

- Understand search engine behavior: social media, forums, blogs, ratings and reviews, etc. These are the most important and basic skills of a reputation manager

- Reaching out to dissatisfied customers is an important procedure to control negative reviews Moreover, focusing on forums, tweets, images, and writing effective blog posts

- Research online to find out all the negative keywords associated with a brand or individual and publish positive content that can then neutralize the effect of the former

- On-line content, tracking and analysis of reputation factors

- Facilitate problem resolution along with other questions

- Continuously monitoring /Tracking the reputation of the brand on various outlets, e.g., social media, search engines, blogs & social communities, consumer forums, etc.

- Track, analyze and make recommendations to account for new or revised content; optimize for SEO

- Analyze online statistics: overall trends and subsets by Sites/Rating/Keywords, identify on-going trends and potential mitigation solutions

- Working knowledge/familiarity with social listening tools

- Hands on experience on social analytics and BI Tools

Content development and management expertise is required

- Share of voice report

- Sentiment analysis report

- Media Type analysis report

- Twitter campaign analytics

- Instagram campaign analytics

- Classification report

- Twitter Brand Analytics Report

- Facebook Brand Analytics Report

- Instagram Brand Analytics Report

- YouTube Brand channel Analytics Report

- Google Analytics

- LinkedIn Analytics

- Twitter Comparison

- Facebook Comparison

- Instagram Comparison

- YouTube channel Comparison

- Facebook Ads Insights

- Google AdWords Insight

Mandatory Skills Required:

- Tools for Analytics @ Google, Social & ORM

- D2C/ E-Commerce Performance Management Campaigns

- Marketing Automation