Senior Manager - Social Media

UBON India's Leading Audio and Consumer Electronics Brand.

Company Overview Ubon is at the forefront of the computer and manufacturing industry, renowned for its innovation and superior quality products specializing Headphone, Neckbands, Smart watch, Speakers, Bluetooth Speakers, Power Bank, Charging Cables, Earphones, PC Accessories, and Consumer Electronic.

We specialize in creating cutting-edge computing systems and precision manufacturing components that enhance efficiency and performance across diverse sectors.

At Ubon, we pride ourselves on a culture of continuous improvement, technological advancement, and excellence.

Joining our team means being part of a dynamic and forward-thinking organization where your skills and creativity will drive the future of technology.

If you're passionate about making a significant impact and thrive in a collaborative environment, Ubon is the place for you.

Location B-22, Industrial Area, GT Karnal Road Industrial Area, Ashok Vihar, Delhi, 110033.

Designation - Senior Social Media Manager.

Work mode On-site with 6 days Working.

Experience - over 5 Years.

Qualification & Skills :

- A bachelor's degree in Marketing, Communications, Digital Media, or a related field is generally required.

- A master's degree in these areas can be an added advantage.

- At least 5 years of experience in social media marketing or a related field, with a proven track record of managing successful social media campaigns for an established.

- Ability to design and implement effective social media strategies that align with business goals.

- Proficiency in creating engaging content, including text, images, and videos.

- Excellent copywriting skills are essential.

- Deep knowledge of various social media platforms (e.g, Facebook, Twitter, Instagram, LinkedIn, YouTube) and how to use them for brand promotion.

- Strong skills in using analytics tools (e.g, Google Analytics, social media insights) to measure campaign performance and report on ROI.

- Experience in leading and mentoring a team, coordinating with other departments to ensure brand consistency.

- Experience in working with influencers to enhance brand visibility.

Roles & responsibilities :

- Design and implement social media strategies that align with business goals and enhance brand awareness.

- Develop channel-specific posting strategies and update them regularly based on data and audience feedback.

- Create, edit, and schedule engaging content, including text, photos, videos, and news, across various social media platforms.

- Oversee the design and layout of social media accounts (e.g, profile pictures, cover images) to ensure a cohesive brand image.

- Create and implement social media campaigns that align with communication and marketing initiatives.

- Set specific objectives for campaigns and report on return on investment (ROI).

- Monitor and analyse social media performance metrics using tools like Google Analytics and native platform insights.

- Regularly report on key performance indicators (KPIs) such as engagement rates, follower growth, and website traffic.

- Work closely with other departments (e.g, marketing, sales, customer service) to ensure brand consistency.

- Collaborate with designers on visual content and with influencers to improve brand reach.

- Stay up-to-date with the latest social media trends, tools, and technologies.

- Identify and launch new strategic social channels and features to keep the brand ahead of the curve.

- Develop and implement crisis management strategies to handle negative publicity or social media crises effectively.