Senior Manager - Search Engine Optimization - Insurance

Responsibilities :

- Create, communicate and execute an effective strategy that will significantly increase SEO rankings and organic search traffic.

- Conduct research and analyses using multiple tools, including Google Analytics, Moz, Adwords, Keyword search, etc., to draw insights and develop new strategies for improving rankings and conversions.

- Identify and monitor SEO KPIs.

- Auditing and analyzing: identify issues, find the root cause, and experiment with solutions at scale to improve SEO performance.

- Stay updated on industry trends and contemporary practices in SEO, and Google algorithm updates. Understand the implications for our business and take action to quickly seize the opportunity and reduce risk.

- Conduct SEO experiments using rigorous approaches and measurement methods and prove their effectiveness.

- Identify strategic opportunities and prioritize them against other tactical actions to achieve a balance between short-term and long-term performance.

Qualifications :

- Any graduate/Pg with 8+ years of experience and relevant experience in SEO from Insurance industry preferred.

- Must have a proven track record of delivering high growth in SEO traffic for a business operating at a big scale. (Insurance industry preferred)

- Expert user of Google Analytics and Google Webmaster Tools and at market-leading tool for tracking user activity on websites and mobile apps for SEO.

- Aware of the latest industry trends and strategies in SEO and organic growth.