Senior Manager - Search Engine Optimization - Education

Experience: 10 to 15 years

- Proven track record of delivering tangible results on visibility, traffic and conversions.

- Solid comprehension of search engine ranking factors, algorithms, site architectures and strategies.

- Strategizing, Planning and Execution the successful SEO Strategies for both on-page and off-page

- Define the complete RoadMap for SEO traffic growth

- Take ownership of SEO targets, planning, budgeting and resource forecasting

- Identify the trends, insight and optimize website SEO

- Identification of potential risk in SEO strategies and future proofing

- Prioritize SEO tasks according to ease of implementation and SEO impact in traffic growth

- Conduct extensive keyword research to find the newer section to generate SEO traffic

- Collect data and report on traffic, rankings and other SEO aspects

- Monitor and evaluate search results and search performance across the major search channels in order to improve rankings

- Outstanding ability to think creatively, strategically and identify and resolve problems

- Passionate to grow, hunger to learn more and always striving to improve what exists

- Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere

- Recommend SEO tools to find the right insights

- Deep knowledge of Google Analytics, Search Console, Semrush, Moz, Ahrefs and other useful SEO tools

- Create learning environment and training modules for SEO team

- Evaluate emerging technologies such as voice search, mobile first indexing, personalization & segmentation etc.

- Strong verbal and written communication skills along with a holistic understanding of online marketing concepts

- Should be able to develop Content Management System with the help of tech team

- Excellent analytical, organizational, project management and time management skills

- Strong MS Excel Skill is preferred

- Review new products & features for SEO impact

Technical SEO :

- Technical site audits including clear recommendations for change

- Troubleshooting and fixing site-wide SEO issues

- Continually improve site crawlability, indexation and performance

- Liaisoning with tech team for better SEO practices viz. a viz. Javascript rendering, speed, indexation etc.

- including the ability to confidently hand-code valid semantic HTML, CSS and JavaScript.

- Good technical understanding of website usability, server logs, structured data, XML sitemaps, website performance, indexation issues and content- Proficient in crawl management.

- Strong, demonstrable understanding of front-end technologies

- Google understanding of HTML5, Schema, Technical SEO, Advanced SEO Tools

- AMP is preferred