Senior Manager - Search Engine Optimization - eCommerce

Key Responsibilities :

- Manage the SEO team for one of the four Business Units.

- Manage engagement with category, planning and content teams to collaborate on SEO initiatives

- Define key metrics and SEO roadmap(including link building strategy) for the respective BU

- Review and analyze analytics and site traffic to gauge positive and negative changes

- Create and execute a SEO plan for the assigned categories to maximize traffic from the channel

- Plan SEO tests, collect and analyze data, identify trends and insights on search engine algorithms

- Collaborate with in-house Content team to optimize copy and landing pages for search engine marketing

- Collaborate with SEM team for keyword research and complementary campaigns

- Research, analyze and benchmark against competitor performance

- Create and maintain SEO performance dashboard to provide visibility for respective categories

- Communication to team and management on project development, timelines, and results.

Requirements :

- Ability to anticipate or quickly react to ever changing landscape of search algorithms by staying on top of current search engine news, trends, practice and social triggers

-Understanding of web analytics and ability to derive meaningful insights for creation of organic search strategies

- Comfortable in coordinating with Vendors, Programmers, business teams & Content Writers regarding changes required in the sites

- Proven track record of delivering tangible results within their respective functions

- Excellent verbal, written and presentations skills

- Proficiency in MS Excel and PowerPoint

- Passion for SEO and internet marketing.

- Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere

- High levels of integrity, autonomy, and self-motivation.

- Excellent analytical, organizational, project management and time management skills.