Senior Manager - Search Engine Optimization

Senior Manager - Search Engine Optimization

Key Responsibilities:

SEO Strategy & Execution:

- Develop, execute, and manage comprehensive SEO strategies for multiple clients across various industries.

- Conducting-depth keyword research, competitive analysis, and website audits to identify opportunities for organic growth.

- Optimize on-page and off-page elements, including technical SEO, content optimization, meta tags, link building, and mobile performance.

- Collaborate with the content team to ensure SEO best practices are implemented in writing, editing, and content publishing processes.

Technical SEO:

- Lead technical audits to ensure best practices for site architecture, crawlability, indexability, and load speed.

- Implement structured data, rich snippets, and schema markups to enhance SERP visibility.

- Work with web development teams to ensure technical SEO is incorporated into website updates and migrations.

Performance Tracking & Reporting:

- Utilize tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, and other SEO software to monitor and analyze SEO performance.

- Provide detailed, data-driven reports on organic traffic trends, keyword rankings, conversion rates, and key SEO metrics.

Collaboration & Leadership:

- Work closely with PPC and paid media teams to develop holistic strategies that balance organic and paid search.

- Mentor and train junior SEO team members, providing guidance on best practices and industry trends.

- Lead client meetings and presentations, offering expert insights on SEO strategies, trends, and progress.

Stay Updated with Industry Trends:

- Stay on top of search engine algorithm updates and emerging SEO trends to ensure strategies remain cutting-edge and compliant.

- Conduct regular competitor analysis to understand their SEO strategies and identify opportunities for improvement.

Requirements:

- Proven experience (6-8 years) in SEO, with a focus on performance marketing and driving measurable results.

- Deep understanding of SEO tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, Screaming Frog, etc.

- Strong technical SEO skills, including HTML, CSS, JavaScript, and content management systems (CMS).

- Experience with local SEO, mobile SEO, and international SEO strategies.

- Excellent analytical skills and the ability to translate complex data into actionable strategies.

- Exceptional communication and presentation skills, with experience in client-facing roles.

- Experience managing a team and mentoring junior SEO specialists.

- Knowledge of PPC, social media, and content marketing is a plus.

- Bachelor's degree in Marketing, Communications, or a related field preferred.

Preferred Qualifications:

- Experience working in a performance marketing agency or a fast-paced digital marketing environment.

- Familiarity with automation tools, data layers, and tag management solutions.

- Strong project management skills with the ability to juggle multiple client accounts simultaneously.