Key Responsibilities:
Brand Research & Solutions:
- Conduct in-depth research to identify and evaluate potential brands for influencer marketing and branded IPs.
- Develop digital solutions aligned with advertiser needs and trends.
Client & Agency Engagement:
- Build strong relationships with key agencies and clients to pitch digital and content solutions.
- Collaborate with content teams within agency networks for business growth.
Campaign Strategy & Execution:
- Track client preferences and industry trends to recommend innovative campaigns.
- Strategically plan campaigns that align with market opportunities.
Revenue Ownership:
- Take full ownership of digital revenue targets, focusing on strategic partnerships for growth.
- Drive revenue by nurturing assigned brands and markets.
- Influencer Partnerships & Talent Management:.
- Work with talent management and creative teams to identify the right influencers for campaigns.
- Ensure successful delivery and closure of influencer marketing projects.
- Commercial Planning & Brand Engagement:
- Collaborate with creator and talent teams to develop robust commercial plans for campaigns.
- Ensure smooth execution and delivery of brand engagements.
Project Management & Coordination:
- Manage internal and external teams for seamless planning, delegation, and project delivery.
- Oversee day-to-day project operations for smooth campaign execution.
Digital Rights Management:
- Understand digital rights for video/audio content and manage their application in commercial contexts.
Industry Trends & Market Insights:
- Monitor the influencer marketing landscape and inform teams about emerging trends and opportunities.
Presentation & Communication:
- Prepare and deliver compelling presentations to clients, conveying digital strategies and solutions effectively.
Requirements:
Experience: 5-7 years in Digital Sales, preferably in Media or Content Platforms.
Network: Strong connections with clients and agency partners.
Digital Expertise: Comprehensive understanding of influencer marketing, branded content, and digital campaigns.
Industry Knowledge: Familiarity with best practices in content partnerships and campaign offerings.
Negotiation & Sales Skills: Proven ability to negotiate and close deals effectively.
Strategic Thinking: Experience in developing and executing strategic sales plans.
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