- Own performance, reporting, and analysis for the Ad platform
- Manage relationships with clients, SSPs and relevant sources
- Help maximize revenue opportunity with all existing programmatic partners
- Primary contact for technical issues w.r.t programmatic.
- Help manage internal and external communications to troubleshoot and resolve all unforeseen issues
- Strong analytics and data-driven decision-making skills
- Follow key programmatic trends, new ad technologies and best practices
- Stay up-to-date with all new offerings from current ad-technology partners
- Provide feedback to improve monetization, system processes and campaign management
- Collaborate internally to strategize and define success metrics for all programmatic campaigns
- Assist the Brand Solutions team in Sales and provide adequate support to account management, ad operations, ad product and ad system team
- Help spread programmatic knowledge internally - Provide adequate support to account management, ad operations, ad product and ad system team
REQUIREMENTS :
- 4+ years of experience in digital ads with working on programmatic guarantees, preferred deals, and private auctions
- Should have DSP/SSP/Ad Network experience, strong understanding of the digital ad ecosystem (DSPs, trade desks, agencies, SSPs, buy-types, etc)
- Excellent verbal and communication skills with strong attention to detail
- Experience on Google DFP, DBM, Appnexus and MediaMath
- Knowledge in campaign setup and campaign optimization techniques
- Experience with 3rd party data aggregators
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