We have an opportunity with a Telecom Company for "Senior Manager - Product Marketing" based at Delhi or Mumbai.
Desired Qualifications and Experience
- 10 years of product marketing experience
- Bachelor's in business or marketing, MBA a plus
- Experience with unified communications and cloud services
- Proven success in developing and managing product go-to-market plans
- Experience working directly with senior management, enterprise sales and channel partners
- Willingness to travel domestic/international 15-20%
Responsibilities
- Works with head of product marketing to develop and co-own marketing plan and deliver against annual plans for UCC products and services.
- Product positioning - develop compelling messaging that differentiates our unified communications solutions in the market and drives sales success
- Product launch - plan the launch of new products and releases and manage the cross-functional implementation of the plan collaborating with product management, sales, and support teams.
- Sales assets - develop and manage sales tools such as sales presentations, solution briefs, TCO calculators and overall asset repository and disseminate relevant information to sales on regular basis
- Market intelligence - research market requirements and trends, competition and customer insights and share with internal stakeholders for decision-making
- Content generation - develop web content and sales collateral including datasheets, customer case studies and demo videos; create compelling product and market content for demand gen programs
- Thought leadership - support PR and analyst activities including events, trade shows, webinars, media outreach, analyst queries, awards and white papers.
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