Senior Manager - Product Marketing - Online/eCommerce

Role : Sr. Product Marketing

Company : Popular Internet Organization

Location : Delhi

Job Description :

We are looking for a Sr. Product Marketing person to lead our cross promo marketing activities. You'll be responsible for presenting our products to users in a highly targeted manner in-order to achieve the identified KPIs.

- For this role, you should be a creative and quantitative thinker. You should be familiar with various product marketing techniques, like email campaigns, sms campaigns, push notification strategies, banner strategies etc.

- Your goal will be to develop and implement a fast track & effective plan to position and promote our internal products to millions of visitors on our properties.

- This is a role where you will be interacting with people across the organization so you have to be effective in project management and getting tasks done in a timely manner.

Responsibilities :

- Studying the company's various products and understanding the KPIs of business/product

- Follow and analyze market trends to position products in front of users on web and app

- Developing effective marketing strategies and plans for cross promotion (launch / advertise)

- Craft compelling messages across marketing channels (landing pages, ad campaigns)

- Work with various teams (design, content, acquisition, product, sales) to implement strategies

- Evaluate projects using relevant KPIs and present to management on a regular basis

- Test, track, continuously improve

Requirements :

- Proven experience as a Product Marketing Manager, Brand Manager or similar role

- Background in design and copywriting is a plus

- Familiar with product marketing tactics (e.g. integrated marketing campaigns)

- Working knowledge of web analytics tools (Google Analytics, WebTrends)

- Working knowledge of marketing tools (DFP, WebEngage etc)

- Excellent communication skills

- Keen eye for detail

- Creativity

- Analytical mind and strong quantitative skills

- Study in Marketing, Communications or similar field

Sample KPIs :

- Acquisition, Repeat users, Revenue (new / renewals), CTRs etc